EmblemHealth, in Collaboration With Wellthie, Launches Affordable Care Advisor for Business

Web-Based Tool Educates Small Business Owners About Their
Health Care Options During SHOP Open Enrollment

New York, NY (November 10, 2014) — As open enrollment season approaches, EmblemHealth, New York’s leading health insurance and wellness company, is collaborating with Wellthie, a health care technology company offering software-based solutions that help simplify health insurance, to launch the Affordable Care Advisor for Business. This interactive, web-based platform is available through the EmblemHealth website to educate small businesses about their new health care options, including the ability to estimate tax credits and browse eligible plans, offered through the Small Business Health Options Program (SHOP) Marketplace.

The Affordable Care Advisor for Business is a comprehensive software and analytics platform to help small businesses understand their health insurance options in a simple way. For the first time, small businesses (or brokers working with businesses) have a one-stop online resource to help them estimate premium costs, learn about potential eligibility for the Small Business Tax Credit, compare plan options and choose the one that is best for the business, based on available information.

Unlike other tools that provide tax credit estimating features, the Affordable Care Advisor for Business incorporates bottom-line premium costs net of potential tax credits and dynamically changes these results based upon additional inputs from the small business owner. Small business owners are able to tailor their results to explore the best fit for their company, by:

  • Calculating the number of full-time equivalent (FTE) employees
  • Adjusting the amount the business contributes to health care premiums
  • Planning for changes in hiring
  • Breaking down monthly and yearly costs for the employer and employees

“As a New York-based company serving local businesses for more than 75 years, EmblemHealth has always focused on providing value to New York’s working people and their families,” said Charlene Maher, EmblemHealth Chief Marketing Officer. “Technology has certainly changed over the last 75 years, and we're pleased to collaborate with Wellthie to offer this innovative online tool to small businesses to help them choose the most appropriate, cost-effective health plans for this open enrollment season.”

 “We are excited to partner with EmblemHealth and introduce a first of its kind, comprehensive health care decision-making platform for small businesses,” said Sally Poblete, CEO, Wellthie. “As more and more products are launched on SHOP, our robust platform will prove to be an invaluable tool that helps small business owners explore the right options for them and plan the future of their business.”

For more information on the Affordable Care Advisor for Business, please visit https://emblemhealth-smallbusiness.affordablecareadvisor.com. To find out more about Wellthie, visit wellthie.com.

To learn more about the collaboration between EmblemHealth and Wellthie to help underserved communities, click on the video below.

About EmblemHealth
EmblemHealth, Inc., through its companies Group Health Incorporated (GHI) and HIP Health Plan of New York (HIP), provides quality health care coverage and administrative services to approximately 3.4 million people. Groups and individuals can choose from a variety of PPO, EPO and HMO plans, as well as coverage for prescription drugs and dental and vision care. EmblemHealth offers a choice of networks, including quality doctors and other health care professionals throughout the region, leading acute care hospitals across the tristate area, and physicians and hospitals across all 50 states. For more information, visit www.emblemhealth.com.

About Wellthie
Wellthie offers the only software platform that helps people understand their health insurance options, confidently choose the right plan from their insurer and make the most of their benefits. Installed on an insurer’s site and matched to their brand, our easy-to-use software offers a welcoming front door that's designed to educate, enroll and retain customers looking for health insurance. For more information, visit, http://www.wellthie.com.

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Stacy Callahan


Harris Brandt