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New York’s Largest
Not-for-Profit Health Plan


EmblemHealth and Cityblock Health Introduce New Model of Care
to New York

Partnership unites EmblemHealth’s long history of providing health care services to New Yorkers with Cityblock Health’s innovative community-based, technology-enabled services to address social factors that influence health.

New York, New York (April 18, 2018)– EmblemHealth, one of the nation’s largest non-profit health insurers, and Cityblock Health, a new company that uses technology-enabled services to address the unmet health and social needs of urban populations, have forged a unique partnership to bring a new model of care to New York. This comprehensive and integrated approach addresses social determinants and behavioral health as fundamental pillars of delivering services to those who are traditionally underserved.

At the leading-edge of a changing health care delivery system, the new high-touch personalized health system fully integrates primary care, behavioral health and social services, with custom-built technology to enhance strong relationships between members with complex needs and their care teams.

“In this partnership with Cityblock Health, EmblemHealth is going back to its roots as a health plan built on a commitment to caring for New Yorkers who didn’t have access to affordable, high-quality care,” said EmblemHealth President and CEO Karen Ignagni. “In Cityblock, we’ve found a partner with a shared vision of delivering better health outcomes for those with social, behavioral and medical needs. Together, we will build on EmblemHealth’s strong community legacy by deploying an innovative, holistic approach addressing social determinants of care.”

Recognizing the need for a place where health and community merge, EmblemHealth and Cityblock Health will open their first joint Hub at EmblemHealth’s Crown Heights location in the heart of Brooklyn. The Hub will provide a place for engagement between EmblemHealth members, Cityblock caregivers, and community-based organizations to address complex health needs and social factors at the neighborhood level. The partnership will also leverage Community Health Partners and an integrated, personalized care team who are able to assist members with all aspects of their health. Members will be able to access their care teams where and when they are most comfortable – in the Hub, in their homes, or in the community.

The foundation enabling this level of coordination is Cityblock Health’s novel care facilitation platform, Commons. The custom-built digital platform allows for seamless collaboration among care team members, including physicians, nurses, behavioral health clinicians, and Community Health Partners, to connect members with the right type of services and supports – clinical or otherwise – at the right time.

“We started Cityblock with a simple goal: to radically improve the health of urban communities, one block at a time,” said Iyah Romm, Cityblock’s CEO and co-founder. “We believe that by investing in health services and in digital tools that meet people where they are, we can achieve this goal. We are excited to partner with EmblemHealth, an organization that shares our deep commitment to community health.”

The partnership will engage EmblemHealth members beginning with those individuals who are most in need of additional support, or who are currently disconnected from primary care or behavioral health services. Over time, EmblemHealth and Cityblock plan to grow this partnership across New York.


About EmblemHealth
EmblemHealth is one of the nation’s largest nonprofit health insurers, with 3.1 million members and an 80-year legacy of serving New York’s communities. The company offers a full range of commercial and government-sponsored health plans to employers, individuals and families, as well as convenient community resources. As a market leader in value-based care, EmblemHealth partners with top doctors and hospitals to deliver quality, affordable care. For more information, visit emblemhealth.com.

About Cityblock Health
Founded in 2017, Cityblock is building a personalized health system that serves qualifying Medicaid or Medicare beneficiaries who live in city neighborhoods that have traditionally gone without sufficient health services. The company partners with community-based organizations, health plans, and clinicians to reconfigure the delivery of fully integrated primary care, behavioral health, and social services by designing, testing, and deploying impactful care delivery models and digital products. Modern technology is at the core of the model, with custom-built tools that revolutionize every facet of care team operations and member interactions. For more information, visit cityblock.com.

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