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Welcome to the Gold Standard

Reinvest in yourself.
Get $50-$100 rewards.
Sign up to Go Paperless on the Member Portal
to become eligible.

Gift Card

Reinvest in yourself and earn rewards for making smart choices about where you get your care.

If you use one of our Centers of Excellence, you are eligible to receive a $100 gift card. And by having certain health care services in a doctor’s office, or outside the hospital in an ambulatory surgery setting, such as an infusion center, you could receive a gift card with a value of $50-$100.

Gift cards can be used for a range of products and resources that promote your daily and long-term health—cookbooks, vitamins, and thousands of other healthy essentials that can make you feel like your best self.

See the types of services and settings you can use to earn a gift card below. One gift card is given per episode of care. An episode of care is all of the care needed to treat a condition. Knee pain that results in a knee replacement would be one episode of care. It would result in a single gift card. Also, longer term care, such as cancer treatment, would result in a single gift card.

Gift cards may arrive about 90 days or more after you receive the service outlined below, but only if you sign in to your member portal, opt into Go Paperless For All Options, and provide your email address. If you don’t have access to email, contact a Gold Line agent about how to participate.

Gift Card Rewards Program *
For having the services below in these sites
Service Site and gift card amount
Colonoscopy / Endoscopy
Ambulatory surgery center – $50
Doctor office – $100
Service at Gift card amount
Hospital for Special Surgery (HSS) for orthopedics $100
Memorial Sloan Kettering Cancer Center for oncology $100

* Subject to approval by the New York State Department of Financial Services. Participation limited to primary insured and spouse.

Gift cards for care essentials.
To find out more call the Gold Line at 833-CNY-GOLD (833-269-4653) (TTY: 711) Monday to Friday, 8 a.m. to 8 p.m., or Saturday, 8 a.m. to 1 p.m., to talk to one of our Gold Line agents. They can walk you through the details of the program.

Frequently Asked Questions

As an HMO Preferred member, am I automatically enrolled in Gift Cards Rewards Program? +

To be eligible for the program, you must opt into EmblemHealth’s “Go Paperless” on

How do I make an appointment at one of EmblemHealth’s Centers of Excellence or designated care sites to qualify for the Rewards Program? +

HMO Preferred Members can call our Gold Line at 833-CNY-GOLD (833-269-4653) (TTY: 711) to speak with a Gold Line agent and get information on making an appointment at these designated care centers.

How do I redeem my gift card? +

Gift cards will be emailed to members between approximately 90 and 120 days after the claim is received for your specific treatment or service at one of the designated care sites or Centers of Excellence.

Is my gift card only good for certain health products? +

Gift cards can be used on range of products to support members’ health needs.

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