Get Reimbursed for Getting Fit

It pays to be active — really!

If you’re a member of an EmblemHealth Qualified Health Plan, Essential Plan, small group plan, or certain large group/employer* plan, you can take advantage of our ExerciseRewards™ program.

When you enroll, you can earn up to $200 back from your fitness facility or exercise center membership dues. Your covered spouse or domestic partner can earn up to $100 back.

Here’s how the program works:

  • Work out at a qualifying fitness facility or exercise center** at least 50 times during each six-month period in a calendar year (January 1 through June 30; July 1 through December 31).
  • Choose one of the three ways below to keep track of and submit your progress.
  • When you complete the program, you’ll receive a check in the mail for up to $200.

ASHConnect™ app

Keep track of your progress toward your reward all in one place with the ASHConnect™ app.

This app uses global positioning system (GPS) data from your smartphone to track your visits in real time at over 41,000 fitness centers and select YMCAs nationwide.

Your visits will be tracked through your ExerciseRewards™ account, as long as each workout session is at least 30 minutes long. Note: The app will count only one check-in per calendar day toward your reward.

You can download the ASHConnect™ app in your app store. Purchase of a device is not included in the ExerciseRewards™ program.

Paper log

You can manually track your fitness center visits by keeping a paper log.

It is your responsibility to submit your visit submission form to the ExerciseRewards™ program.

  • Paper logs must be received no later than 90 days after the end of the calendar year.
  • You must redeem your reward on the ExerciseRewards™ program website.
  • All rewards are processed within seven to 10 days of redeeming your reward.

Active&Fit Direct™ program

The Active&Fit Direct™ program is an optional program that provides discounts at participating fitness centers. It is not covered under your insurance plan.

The Active&Fit Direct™ program lets you choose from over 9,000 participating fitness centers and select YMCAs nationwide. It costs $25 a month, plus a $25 enrollment fee and applicable taxes.

Once you’re enrolled, you don’t need to do anything else. Active&Fit Direct™ fitness centers will automatically submit your visits to the ExerciseRewards™ program.

You can quickly and easily enroll in the Active&Fit Direct™ program by creating an account on

Questions? Click here for more details. Or, call 877-810-2746 (TTY: 711). Our hours are 7 a.m. to 9 p.m., Monday through Friday. Or, visit for more details about how to track your fitness center visits and get rewarded.


  • Prior to participating in this or any other exercise program, you should get the advice of a doctor or other qualified health professional.
  • Rewards may be taxable income that you are responsible to report to the Internal Revenue Service (IRS).

*Gym exercise rewards program benefit is included in all EmblemHealth HMO Plus and EmblemHealth EPO Value plans. For other EmblemHealth large group/employer plans, check your Certificate of Insurance or Wellness Program provisions to see if your plan has added the gym exercise rewards program benefit. Or, call the EmblemHealth Customer Service number on the back of your member ID card. Our hours are 8 a.m. to 6 p.m., Monday through Friday (excluding major holidays). You can also call ASH Customer Service at 877-810-2746 (TTY: 711). Their hours are 7 a.m. to 9 p.m., Monday through Friday.

The ExerciseRewards™ and Active&Fit Direct™ programs are provided by American Specialty Health Fitness, Inc. (ASH Fitness), a subsidiary of American Specialty Health Incorporated (ASH). Members are not required to participate at an ASH-contracted fitness center to be eligible for the reward; however, exclusions apply. ExerciseRewards™ and Active&Fit Direct™ are health improvement and education programs and are not insurance. ASH Fitness is a separate company that administers the ExerciseRewards™ and Active&Fit Direct™ programs on behalf of EmblemHealth.

**For a fitness center to qualify, it must be located in the 50 U.S. states or District of Columbia, offer regular cardiovascular, flexibility and/or resistance training exercise programs, or may include instructor-led classes (such as Zumba®, Pilates, “step” classes, yoga, aquatics, etc.). It must also have staff oversight, and offer a membership agreement.