David Notari Joins EmblemHealth to Lead Expanded Sales Operation

David Notari, former CEO of Innovation Health, has joined EmblemHealth to lead the company's expanded sales operation as Senior Vice President. Notari brings more than 15 years of experience leading sales and outreach within the individual and small group employer markets on behalf of Aetna and UnitedHealthcare. At EmblemHealth, Notari will lead the expansion of the employer markets (small and large group accounts), commercial business and marketplace sales.

"As we continue to expand and enhance EmblemHealth's services and care programs, David will play a critical role in building strong long-term relationships with our current and existing members, brokers, and employers" EmblemHealth President and CEO Karen Ignagni said. "His depth of experience will play an important role in EmblemHealth's growth and evolution as an innovative, personalized health care company."

Prior to joining EmblemHealth, Notari was the Chief Executive Officer of Innovation Health where he was responsible for leading the joint venture between Aetna and Inova Healthcare System. The combined entity served nearly 200,000 individuals and business members throughout Virginia, Maryland and Washington, D.C. Before joining Innovation Health, Notari was the head of National Sales and Distribution for Aetna, leading growth and expansion efforts across the small group and individual business markets during the start of the Affordable Care Act. Prior to his time at Aetna, Notari was responsible for leading UnitedHealthcare's Mid-Atlantic sales efforts for small businesses and employers.

"I'm excited to hit the ground running with EmblemHealth, a company and a health plan that has a mission and a commitment to outstanding service and innovation that makes a difference for millions of employees and employers across New York," Notari said. "As we head into open enrollment, our focus will be on providing exceptional service and opportunities for our current and new members to benefit directly from the new care management programs and innovation that EmblemHealth has at its core."