September 9, 2011


Fall Advertising Campaign to Launch This Monday

TV Ads Show Consumers "What Care Feels Like"

EmblemHealth's fall advertising campaign, "What Care Feels Like," launches on Monday, September 12. Sports fans will get a preview of the campaign with our new 30-second TV commercials that will run this Sunday during the Giants-Redskins game, airing at 4:15 pm on FOX.

The campaign features EmblemHealth employees demonstrating the care and commitment they bring to serving our members.

In addition to three 30-second TV commercials, the campaign will utilize online advertising such as Web banners, and out-of-home media, including tower banners at Madison Square Garden, phone kiosks and innovative EmblemHealth-branded fruit carts around New York City.

We are excited about our "What Care Feels Like" campaign and confident that it will provide strong support to your sales efforts.