Learn how the Bridge Program applies to NYCE PPO, Large Group, and ASO plan members in 2026.
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Pregnancy/Doula Support for Medicaid and HARP Members
EmblemHealth is partnering with Mae Health, a digital health platform that helps doulas focus on what matters most — supporting women during pregnancy, at delivery, and after the baby arrives. Mae matches EmblemHealth’s Medicaid and HARP members with an in-person doula and helps members track their pregnancies to foster better health outcomes.
How will Mae support members?
Eligible members can sign up with Mae to get culturally-specific pregnancy care from an experienced doula who will support members from their first trimester through twelve months postpartum.
The doula will provide members with:
- Weekly tracking of the pregnant member’s and baby's progress.
- Videos, articles, and educational events to support the member’s mind and body.
- Questions to ask their doctor and ways to "Ask Us Anything."
Mae helps the doula with managing seamless billing, claims, credentialing, and reimbursement at no cost to the doula. Mae is uniquely invested in the doula-member relationship, ensuring continuity of care, and a sustainable future for doulas.
How will Mae support doulas?
Mae will support doulas by providing:
- Marketing support and access to additional client referrals.
- Client management and relationship support.
- Seamless billing and health plan reimbursement.
- One-to-one support to become a Medicaid provider.
- 100% pass-through of state reimbursement payment.
- Mentorship, community, and support.
If your practice knows of doulas who could benefit from this support, they can reach out to Mae at meetmae.com/doulas.
JP71262 02/2026