Farmers Markets — So Much More Than Just Fresh Food

Summer and fall are great times to visit a local farmers market.

Woman holding carrots at farmer's market.

Why Shop at a Farmers Market?

It’s a place to find fruits and vegetables at the peak of freshness, as well as fish, locally grown flowers and skin care products. You’ll even get to meet the people who grow the food you buy.

There are many reasons to get your food and other items from farmers markets. Check out our list below and make sure to click on the links for healthy recipes and nutrition information as well as locations, hours and activities taking place at a farmers market near you.

Freshly picked, in season produce is at its peak in flavor and nutrition.

Review the Seasonal Produce Guide to learn what fruits and vegetables are in season.

Support your local farmers and economy.

You can help new and smaller farmers be successful, and save farmland in your area.

EmblemHealth has partnered with Harvest Home Farmer’s Market at select locations in Manhattan. We are sponsoring cooking demonstrations and EmblemHealth members can receive a coupon for $2 off their purchase at these markets. On certain days from July through October, our partner, AdvantageCare Physicians (ACPNY) will offer free mobile health screenings.

It’s a great way to get your kids involved.

Bring your kids to the local farmers market and let them pick out a new food to try. Then have them help prepare a meal or snack using the tips and recipes at Kids in the Kitchen.

Shopping at your local farmers market strengthens your community.

Meet your local farmers, learn about foods grown in your area and catch up with friends and neighbors while stocking up with local goods. Visit Know Your Farmer, Know Your Food Compass to learn more about how farmers markets impact your community.

Farmers markets offer foods within MyPlate guidelines.

MyPlate guidelines by the U.S. Department of Agriculture can help you find the right mix of foods and beverages to help you be healthier now and in the future. Visit different booths at the local farmers market to find seasonal fruits and vegetables, as well as local dairy, grain and protein products and see how they fit with ChooseMyPlate.

You can try a new fruit or vegetable!

Have you ever tasted gooseberries or rhubarb? Many farmers markets offer lesser known fruits and vegetables, providing a variety that can be both tasty and nutritious. Learn how to choose and store all types of produce with the Fruit Nutrition Database and Vegetable Nutrition Database.

You can try a new recipe using fresh ingredients!

Adding fresh produce in your diet is easier than you might think. Choose recipes that have vegetables or fruits as the main ingredient — such as vegetable stir fry, or fresh fruit mixed into salads. Visit EmblemHealth’s Healthy Eating, Healthy Living page for a list of recipes.

Your body will thank you!

Most fruits and vegetables are naturally low in calories and provide vitamins, minerals, nutrients and dietary fiber important for good health. If you eat a diet high in vegetables and fruit, you are likely to have a lower risk of many chronic diseases and health problems, such as stroke, diabetes, some types of cancer, heart disease and high blood pressure.


Sources: NY State Department of Health; U.S. Department of Agriculture,


Health & Wellness